Mychelle LeVan Photography

I’ve just wrapped up working with Mychelle LeVan Photography and I couldn’t be more stoked with the way things turned out. We both were very happy with the end results, and although I am usually a little sad a project ends I’m so happy that they now have a brand and website that is unique, professional, and allows them to stand out online.

Inspiration Board

With all my clients I start out first with homework (Oh my!). I have them fill out a brand evaluation that allows me to get to know them and their business better. From there I have them start a secret Pinterest board and instruct them to go out in search of imagery that INSPIRES them. It could be photography, interior design, art, patterns, shapes, and so on.

Mychelle LeVan Photography brand by Hannah Robinson Design

Mychelle’s inspiration board was full of gorgeous pictures that inspired her own photography, and we used these to craft her mood board and define her color pallete. Here is her chosen moodboard:

Mychelle LeVan Photography brand by Hannah Robinson Design

Primary Logo

I started by drafting around 3-5 logos for Mychelle to review.  I used her homework and inspiration board as resources to craft something that would reflect her well.  After a few drafts Mychelle shared a story about Dandelions and the meaning they had for her and her family. It symbolized home, dreams, and her children.

Mychelle LeVan Photography brand by Hannah Robinson Design

Fine Tuning

After we decided on her primary, we then created secondary options and fine tuned her typography, color scheme, and supporting elements. Here is the finalized brand:
Mychelle LeVan Photography brand by Hannah Robinson Design

Collateral

Mychelle LeVan Photography Business Card by Hannah Robinson Design
Mychelle LeVan Photography Thank You Card by Hannah Robinson Design
Mychelle LeVan Photography Booklet by Hannah Robinson Design

Website

Mychelle LeVan Photograpy Website by Hannah Robinson Design

After we completed her branding we dove into the task of creating a unique, personalized, and professional website. Must clients will decide whether to book you or not based on your website. It is more important than ever to create something that will create a great user experience quickly.

We also came up with the idea of having a question adventure to create a fun experience also excite users.

Mychelle LeVan Photograpy Website by Hannah Robinson Design
To view the entire site for Mychelle LeVan Photography, click here.

In the end

Working with Mychelle LeVan was such a blessing. She is truly an amazing woman, and I can’t wait to see what wonderful things are in store for her and her business!

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