I’ve just wrapped up working with Mychelle LeVan Photography and I couldn’t be more stoked with the way things turned out. We both were very happy with the end results, and although I am usually a little sad a project ends I’m so happy that they now have a brand and website that is unique, professional, and allows them to stand out online.
With all my clients I start out first with homework (Oh my!). I have them fill out a brand evaluation that allows me to get to know them and their business better. From there I have them start a secret Pinterest board and instruct them to go out in search of imagery that INSPIRES them. It could be photography, interior design, art, patterns, shapes, and so on.
Mychelle’s inspiration board was full of gorgeous pictures that inspired her own photography, and we used these to craft her mood board and define her color pallete. Here is her chosen moodboard:
I started by drafting around 3-5 logos for Mychelle to review. I used her homework and inspiration board as resources to craft something that would reflect her well. After a few drafts Mychelle shared a story about Dandelions and the meaning they had for her and her family. It symbolized home, dreams, and her children.
After we decided on her primary, we then created secondary options and fine tuned her typography, color scheme, and supporting elements. Here is the finalized brand:
After we completed her branding we dove into the task of creating a unique, personalized, and professional website. Must clients will decide whether to book you or not based on your website. It is more important than ever to create something that will create a great user experience quickly.
We also came up with the idea of having a question adventure to create a fun experience also excite users.
To view the entire site for Mychelle LeVan Photography, click here.
Working with Mychelle LeVan was such a blessing. She is truly an amazing woman, and I can’t wait to see what wonderful things are in store for her and her business!
We only take on a select number of projects each year to make sure we dedicate all our attention, time, and talents to our clients.
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