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We are a multi-faceted design studio combining mod style, minimal aesthetics, and timeless design to create signature brands. We work with established artisans from around the world to bring refinement and finesse to their brands. 

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It’s important to learn the color wheel because color is a beautiful thing. Whether you realize it or not, colors and the way they are used or combined can give an impression. In this post I want to go over the basics of color, the color wheel, and what colors compliment. My hope is that by sharing this information, you can be better equipped to pick colors that better represent you, your brand, your mission, and look good doing it!

Learn The Color Wheel to Help Your Business Brand

The Color Wheel

Let’s start with the basics. The color wheel.

The primary colors of a color wheel are the parents to all color: Red, Yellow, Blue. By combining primary colors you get secondary colors which are orange, green, and purple. From there you have another branch of colors called tertiary colors.

Learn The Color Wheel to Help Your Business Brand

Here is a great graphic that has all of these colors labeled for you. (don’t you love info-graphs!?) Now that we know the basics, we need to know which colors go well together. One combination option is choosing colors that are located next to each other on the graph (these colors are called analogous colors). You can also choose to keep within the cool tones or warm tones of these colors as well.

Next combination option is picking colors that are complimentary. These colors are located across from each other: red & green, yellow & purple, orange & blue. Now as a color wheel continues to mix and grow in shades, you will have more options for combinations. 

As you can see, there are endless color options and endless combination options! But picking colors that go well with one another starts here with the very basics. For example, if you love peach, a complimentary color to go with it could be lavender. Pair that with some neutrals and you have a great start for a color scheme. A great online source is Adobe Color.  It allows you to select colors and see their analogous shades or complimentary shades.

 

I hope this post was helpful! And as always be sure to follow along by subscribing to my newsletter below or even heading over to my Facebook group “Build the Brand”.

Learn The Color Wheel to Help Your Business Brand

Hannah Robinson

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Hannah Robinson is an award-winning designer with a versatile body of work expanding across multiple fields and outlets. She began Hannah Design Studio to help established artisans develop a more successful and profitable business through the means of good design.

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We only take on a select number of projects each year to make sure we dedicate all our attention, time, and talents to our clients.

Interested in working together?

work with us

start here

Lifestlye

navigate the blog

Business

Branding

Web Design

Photography

Educational

Free Goods

We donate a percentage of sales each month to Elijah Rising to help end sex trafficking and sexual exploitation through prayer, awareness, intervention and aftercare.   |    ©  Hannah Robinson Design Studio 2017

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