We are a multi-faceted design studio combining mod style, minimal aesthetics, and timeless design to create signature brands. We work with established artisans from around the world to bring refinement and finesse to their brands.
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If you follow me on Instagram you’ve probably seen something about my newest posting method called Instagram Anarchy. This new direction was heavily fueled by the stifling expectations I was putting on myself as a creative and as a business owner. This concept that we need to have perfect curated feeds that flow seamlessly sounds like a good idea, but I promise if you ask most people it’s really just a pain in the butt. In fact, I’ve heard from so many creatives that they just won’t post because of the chore it’s become.
So when did Instagram become like washing the dishes? Or worse….doing the laundry?
Everyone on Instagram aims for expectations while hiding their reality. Why? I’m not too sure. Maybe it’s rooted at our lack of character or lack of gratitude. Or maybe just deep down there is a longing and need to be someone else and want their life. Thus, this attempt to make the perfect and attractive feed was born.
While so many large accounts preach their honesty, the truth of the matter is they still curate. Curated feeds not only are dishonest but also result in the comparison trap. I’m sure you hear me on this one. We are just trying to do our own thing, posting our recent work and feeling pretty proud of it too! Then we go look at Sally’s account and suddenly everything we’ve ever done sucks in comparison.
I have fallen into this trap of curated feeds and comparison games too long, and it’s honestly just a load of rubbish.
My first rule of Instagram Anarchy is ditching the stock photos. Originally people created these services to help us have a nice looking feed without having to learn photography ourselves, or go through all that extra work of doing it ourselves.
But what happened over time was a sea of accounts looking all the same. The same planner flatlay, the same bundle of flowers next to coffee, the same….the same…the same….stock photo. I’ve done it too! It was easier than taking my own pictures, so I would surf free resources or stock photo sites for things that ‘fit my feed’. Now, I’m ditching it.
The concept of re-pinning isn’t new. It’s celebrated, encouraged, and promoted in almost every Instagram How-To learning course or educational blog post. However, I am someone who has always shied away from repinning other people’s content.
First off, as an artist/creative/photographer me using other people’s photography or artwork or really anything that I could do myself, is dishonest. When someone comes to your feed they will judge it within the first few seconds. That means they aren’t clicking on every picture, they aren’t reading every caption or looking for the tag of the original author/artist.
I never want someone to go to my feed, see something, and assume that it belongs to me in anyway. The only exception to this would obviously be a photographer taking pictures of YOU. Cause unless you have a clone, that might be a bit more difficult.
I’m ditching the repinning, and focusing on my own content creation while still avoiding curation.
I can’t tell you how many times people have said that you need to plan out your feed. How it takes away the stress of trying to figure out what to post or what to say. What they don’t talk about is that nagging stress of taking the time to PLAN those week or month long posts.
Now if you LOVE planning and scheduling things, you can just disregard this step. But for those of you who get overwhelmed at the thought of planning out in advance, I hear you. Or maybe you’re like me and plan things out, but then realize when Wednesday’s content comes around that it doesn’t really fit anymore. You have different ideas you want to share, or maybe even different content. It ends up turning into double the work, plus it touches on the dishonesty subject I keep bringing up.
Instagram used to be real-time. Now people shy away from it.
Now, don’t stop your coffee conversation to snap and post a picture of it, interrupting real-life interaction to take 5min coming up with your catchy tagline, but instead take the picture and post it later while you have a couple minutes of downtime.
The whole idea behind this movement is to stop the perfection. We have to stop worrying about how it looks next to the other pictures on your feed. We have to stop trying to be an image of perfection, or great at everything. My instagram account was created for my business. It was created to share my work, my skills, my talents, my personality, and my projects. When did it become this idea of “needing” anything else to look good?
My goal is when you stumble upon my account it will be honest. It will have blurry photos, it will have stark contrast and an array of colors that don’t go well together. It will show you a glimpse at my life in a real way, and show you what I can do for your business.
If you’re with me, I’d love to know! Feel free to comment, email, DM in Instagram, or even use the hashtag #instagramanarchy .
We only take on a select number of projects each year to make sure we dedicate all our attention, time, and talents to our clients.
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