Picking a color scheme can be a bit of a challenge, especially when it comes to design. You could really love neutral colors, but doing only neutral colors can be a bit boring. You have to have the happy medium of neutral with saturated and so on.
So here is an guide for picking your color scheme:
First, pick a bold color that you love and that represents your business well. This is the color that will be the most interesting, grab the most attention, and be the most memorable. I suggest picking this out first.
Next pick a color that contrasts or compliments the bold one. You can use the color wheel as a great source for pulling some complimentary shades.
Pick a neutral shade to pair with your bold and complimentary color. This neutral helps ground your color scheme and will be used as an accent color.
Now, pick a dark color! It may be hard to do if you love soft pastels, but keep in mind this dark shade will be used for things like paragraph text. It needs to be readable.
Pick a light color, or maybe even two. These will be used primary for backgrounds and supporting elements that need not take the limelight.
I love to pull these colors from the inspiration boards I create with my clients. Photos are a great source for colors that go well together. You can also use sites like Design Seeds and Adobe Color for a starting point.
These tips are just suggestions, and I’ve seen many great color schemes that break these rules. In the end, be creative and pick something that speaks to you and your brand!
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