Branding for Be Elevated Fitness

Phone Consult

Every project starts with a phone call. We go over the business, the goals, ideal audience, and ideas. I learn the story, I hear the passion, and we decide if we are going to be a good fit.

Afterward I send out the “homework” that prompts my client to dig deep into the meaning of their business. It also defines their ideal client and helps us understand how we can attract them through the visuals we plan to create.

Mood Board & Color Scheme

Part of the homework is to create a Pinterest board and pin everything that inspires them for their new branding. Pictures that are full of texture, color, imagery, and maybe even some of their own work.

This allows me to get an idea of their own personal style and I can pick from their own board or find more images I feel better represent the direction we want to go. I will also source colors from the images, or pick images to fit the color scheme I want to create.

Here is the finished and approved mood board for Be Elevated Fitness :

Note: All images are sourced from Pinterest and are NOT my own. Credit goes to the original artists.

Brand Presentation

After the mood board is approved I have a better idea of my client’s vision. I review the homework several times before starting the brand development process. Knowing the story behind the business and the heart of it allows me to create something more personal.

I take time to develop one concept that I think will be the best option for my client. From there we revise and tweak, or if it’s completely off we go another new direction. In this case, we hit a homerun first swing.

Marketing Collateral

Once the branding is defined I then begin to make the marketing collateral. Each of my branding projects include 4 pieces that I custom design for their business with their new brand. Here is some of Be Elevated Fitness :

As always, I aim to create something professional, timeless and modern. It was such a blast being a part of this brand creation process and I can’t wait to see her business grow!


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