When you set out to pick the best brand colors for your business, one thing that you will hear me say about EVERYTHING is avoid the trends! Nothing is worst than investing time, energy, and money into something that is going to grow stale.
There is a fine line in branding between doing what you like and doing what your consumers will like. I think both are equally important, but I will always be in favor of YOU. And here is why:
The thing about other people, is they are easily swayed by what is trendy. What they like changes week by week, so gauging what your consumers would like will end up causing you to follow trends. Feel free to use their opinions as inspiration, but ultimately do what you think is best for your business.
As much as you want to reflect your consumers, in the end people are attracted to your business because of you and your services. Your uniqueness and talent is one of a kind, and your branding colors should reflect you, not others.
Let’s say you do wedding photography, and all your clients love blush. Because of this you think you should have blush in your brand colors, but the problem is you HATE pink. If this scenario sounds familiar, whatever you do, just don’t do it. Although pink is a great feminine color and is flirty, sexy, or romantic – if you don’t like it just don’t do it. You’ll be staring at your brand more than anyone else, so don’t pick something you hate. Look to other similar colors that you do like. lavender for example, or maybe a peach? Both of these still have a feminine aspect to them if you love your brand you’ll feel more confident when you share it with the world.
It is so easy to get swept into the current trends of design and business. And while it is good to stay ahead of the trends, when it comes to your own brand it is more important to remain timeless. Your brand is ultimately your face, and you want it to be recognized. Creating a timeless brand allows for that recognition to continue to grow without sacrificing the loss that occurs when you change your brand style frequently.
I hope this post was helpful! And as always be sure to follow along by subscribing to my newsletter below or even heading over to my Facebook group “Build the Brand”.
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