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We are a multi-faceted design studio combining mod style, minimal aesthetics, and timeless design to create signature brands. We work with established artisans from around the world to bring refinement and finesse to their brands. 

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I had the pleasure of collaborating with Bernice Castro of Oh So Beautiful Events, to discuss business, life, and success. Read our Q&A below, and find Berenice on Instagram!

Q&A With Berenice Castro owner of Oh So Beautiful Events

First, introduce yourself and tell us a little bit about your business:
My name is Berenice and I’m the owner of Oh So Beautiful Events, I love creating beautiful events and weddings for lovely, creative couples.

When did you know you wanted to be an entrepreneur?
Mom has always been a great example of being a business woman, so after college I decided I wanted to be my own boss and have the freedom or having my own schedule to be able to focus on the things that I love, which is my family and my volunteer service. So that’s how I started the journey into entrepreneurship.

When did you take the leap?
It was back in 2011 the year I helped a friend plan her wedding. It just light a spark of inspiration and I started brainstorming how to turn that into a business.

What is a lesson you’ve learned that you want to share to others that are just starting out?
Wow, this is a great question, there are so many lessons and I believe the lessons are different for everyone. For me it’s been to believe in myself and my craft, sometimes I have moments when I ask myself “why did I started this?”, or “where is this going? Am I achieving anything?” But taking a step black and reviewing why I wanted to start my business always helps to help me keep focus.
Another big lesson has been not to compare myself to others in my field, it’s easy to get caught up looking at their profiles on Instagram and all the beautiful things they are all doing and start measuring myself to where they are and where I need to be. I have learned to appreciate everyones story and the path that they have taken to get to where they are. In return it has helped me to appreciate my own and keep focus.

What sources do you find your greatest inspiration?
My greatest inspiration is my mom. When I think of everything she has accomplished in her life and how she has always managed to take care of us and give us everything we ever needed, it pushes me to keep going and hopefully accomplish half of what she has done.

Another source of inspiration is Instagram, I was not big on social media when it started but I learned to focus on at least one which for me it has been instagram.

What is your favorite part about working for yourself?
My favorite part is being able to set my own schedule and work on things I’m passionate about which is helping people and creating beautiful things.

How do you deal with the isolation associate with working for yourself?
I like having somewhat of a routine and a schedule that gives me structure to keep focus on work but also the flexibility to take breaks and let my mind recharge.

Let’s talk failure. It often comes along with the ride of being your own boss. Were there any recent “failures” you’ve had to deal with? How did you overcome it and turn it into a learning experience?
Something I was recently faced with was not speaking up and giving myself enough credit. I think sometimes it comes with the territory and pleasing people. I walked away feeling frustrated feeling that my hard work was not being appreciated and overlooked, but I took a step back and processed the good feedback I did received from people and realized I needed to change the way I present myself and the work that I do. I definitely always learning new and different ways to improve my craft and my techniques.

Age vs Experience. How have you dealt with this debate, and what is your viewpoint or encouragement for those trying to leap that hurdle?
I do believe experience comes with age and the older we get the more experience we achieve. However, being young does not mean you can’t make it as an entrepreneur. Many in our industry are young, talented people that are extremely passionate about their craft and that definitely shows. So for anyone out there that is struggling with that I would tell them that if they have passion and drive to utilize that to fuel their journey and achieve their goal.

What is your primary support system for your business?
My primary support is my family, they all inspire me and push me to continue in different way. I know whenever I’m feeling down and doubting myself I can call any of them and they will help me get through that moment of doubt.
I also have few but very loyal and close friends that inspire me with their love and appreciation for what I do and support all the decisions I make. They fill my life with joy and love that definitely fuels my passion.

How do you stay sane with the pressure that comes with doing what you do, and the wedding industry?
It might sound crazy, especially as a business owner, but for me is not to focus on the money but to focus on the people that I work with. Focusing on why I do what I do, helps me to keep going and enjoy what I do. I definitely want to thrive as a business owner but I don’t want it to be at the expense of my clients.

What was it like picking up everything from CA and moving your life and business to NY?
I always loved NYC and the vibe that you get from living here, moving my life and business here was definitely a challenge but also a huge growth opportunity.

I had contemplated with the idea about 5 years ago after a trip I did by myself here to NY. I met a few girls that had moved here to do volunteer work, which is a passion of mine, so hearing them do that truly inspired me to try to pursue this option. Well I went back home to CA and went on a hiking/camping trip to the Grand Canyon-Zion National Park (something I had never done before) after that trip I started dating a close friend of mine and later got engaged. A year later, a few months before the wedding, my sister decided to move to NY so I came with her to help her get situated. When I went back home three weeks before the wedding, my fiance decided to cancel the wedding just two weeks before it.

Needless to say I was devastated and heartbroken, which only fueled my decision to make the move to NY and start fresh. So I packed my stuff and moved to NY. Even though I had in a sense restart my life and business all over again, I would not change this for anything. It has been an amazing life experience and it has allowed me to learn so much about myself and grow in ways I would have never imagined which in turn is helping me with my business.

Any other things that you would like to share with the readers?
If you have the passion, don’t let anything stop you. We are all here to accomplish great things and we all have skills and passion that fuels us. Learn to collaborate and create beautiful things with others, instead of competing and comparing with allow us to grow and achieve things together.

 

Berenice Castro | Owner of Oh So Beautiful Events

Hannah Robinson

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Hannah Robinson is an award-winning designer with a versatile body of work expanding across multiple fields and outlets. She began Hannah Design Studio to help established artisans develop a more successful and profitable business through the means of good design.

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We only take on a select number of projects each year to make sure we dedicate all our attention, time, and talents to our clients.

Interested in working together?

work with us

start here

Lifestlye

navigate the blog

Business

Branding

Web Design

Photography

Educational

Free Goods

We donate a percentage of sales each month to Elijah Rising to help end sex trafficking and sexual exploitation through prayer, awareness, intervention and aftercare.   |    ©  Hannah Robinson Design Studio 2017