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We are a multi-faceted design studio combining mod style, minimal aesthetics, and timeless design to create signature brands. We work with established artisans from around the world to bring refinement and finesse to their brands. 

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If you’re trying to create your own brand you might be making these mistakes while picking out your brand colors. But don’t worry! I’ve got some tips as well as education on how to avoid these mistakes and come out with a great brand!

3 Mistakes You Are Making When Picking Out Your Brand Colors

1. Clashing Colors -> Learn the color wheel

Uh oh, flash-backs to middle school art class? As mundane as it may seem, knowing the color wheel is essential in any visual world. There are so many factors to color! Do you remember the primary colors? Red, Yellow, Blue are the starting point for every other color in the color wheel. Crazy thought right? So that’s why it’s important to know what colors combine to make others, and what colors compliment one another.

I’ve got an in depth post here that will walk you through the color wheel and teach you primary, secondary, and tertiary. As well as complimentary color schemes.

2. Boring Colors -> Have a variety

I see all too often, color schemes that are purely neutral and flat, or color schemes that are nothing but bold and bright! While these color schemes might be appealing at first glance, when you actually start trying to use them in your designs you’ll find out too quickly that 5 different shades of pale pink are not going translate well.

So create a variety. Have light neutrals, dark neutrals, a pop of color and a supporting color as a minimum. You can check out my blog post here that goes over how to create a color scheme.

3. Going out of style -> Avoid trends

If you are picking colors because they are currently trendy, you’re going to run into the problem of your brand colors going out of style. It is always a better idea to pick something that speaks to you instead of the trends. Do you think the ladies that hopped on the Black/Hot pink trend are still loving it? Maybe a small %, but definitely not all. Right now Blush is a huge trend, but if you don’t like pink – DON’T pick it as a brand color.

Of course, it’s essential to pick colors that represent your business well and to keep in mind the emotional connection people have to colors (you can learn all about that here), but you also are the one who has to stare at this branding more than anyone else. Balancing trends and personal taste is a must if you want your brand colors to be timeless.

So what have we learned? Don’t follow trends, know the color wheel, and know how to best pick colors that compliment each other and keep interest.

Be sure to check out the other posts I linked to for the FULL details, and subscribe below to get these details in your inbox.

Let’s Build The Brand <3 

XOXO,

Hannah

3 Mistakes You Are Making When Picking Out Your Brand Colors

Hannah Robinson

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Hannah Robinson is an award-winning designer with a versatile body of work expanding across multiple fields and outlets. She began Hannah Design Studio to help established artisans develop a more successful and profitable business through the means of good design.

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We only take on a select number of projects each year to make sure we dedicate all our attention, time, and talents to our clients.

Interested in working together?

work with us

start here

Lifestlye

navigate the blog

Business

Branding

Web Design

Photography

Educational

Free Goods

We donate a percentage of sales each month to Elijah Rising to help end sex trafficking and sexual exploitation through prayer, awareness, intervention and aftercare.   |    ©  Hannah Robinson Design Studio 2017

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